Means of Creation : #33 – Alex Kantrowitz on going solo as the creator economy goes mainstream

ABOUT THIS EPISODE
Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies.
In this conversation, we talk to Alex about:

  • Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted
  • Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting
  • His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies
  • The pros and cons of monetizing through advertising versus subscriptions, and
  • His personal strategies to avoid burning out

Brought to you by Means of Creation, an Every newsletter
https://every.to/means-of-creation
Music by Keizo Fish

Leave a comment

Your email address will not be published.